Tannero

Owned channels,
run as one system

A growth practice for consumer brands that would rather be checked than believed. The method is published; the numbers are yours.

Say hello

Six disciplines, one read.

The same people read all six channels, so the plan is one document and the number is one number.

Search

Paid and organic search

Social

Creative-led paid social

Retention

Email and SMS automation

Creative

Ads and pages at cadence

Paid socialLanding pagesSearchCreativeEmail and SMSAnalytics

Your one team for
owned-channel growth

Analytics and attribution

One number a quarter, a written read every Monday, platform figures shown and never summed.

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Conversion rate work

Research first, then fewer and better tests on the page and the checkout.

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Paid media, measured

Search and social run as one budget against one number, read weekly.

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Work that shows its working

A checkout baseline

Two-week read before any changeOne test at a time

A checkout taken from guesswork to a measured baseline.

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One budget for search and social

Unified view, one ownerPlatform figures shown, never summed

Two channels planned and read as one budget.

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A replenishment flow

4-week cycle, written readOne test at a time, tracking checked

A welcome and replenishment programme rebuilt around one metric.

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Five dashboards folded into one page

Misses listed first13-week view

Reporting reduced to one written page a week.

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A retention loop read in writing

Segments named, cadence agreedOffers tested one at a time

Repeat purchase treated as the first number, not the last.

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Turn tests into decisions

One test at a time per channel, with the tracking checked before it starts, so every result can be read and acted on the following Monday.

Variation A

Variation B

Cost per new customer—

Revenue per send—

Average order value—

Values are written into the Monday read for each client. None are shown here.

Every specialist, one partnership

Each discipline has its own specialist and all of them read the same Monday page, so nothing is lost between teams.

Everything done in-house and shown in writing. Say hello

Three things
we hold to

We agree the question before the data

One number is agreed in week one, and every dashboard answers to the Monday page rather than the other way round.

We brief creative against the read

Creative is judged by what it moved on the Monday page, and the brief says which number it is meant to move.

We spend on intent before reach

High-intent channels are funded first, and the overlap against paid search is shown rather than summed.

Start with
a read

Say hello

Six disciplinesA written read every MondayOne number a quarterOne test at a time

The questions
we get first

Do you work inside our existing platforms?

Yes. Every account stays in your name and we work inside it; nothing is moved to ours.

Can we start with one channel?

Yes. Many engagements start with the read and one channel and add the others when the number justifies it.

How is the roadmap prioritised?

By the one number. Anything that cannot be argued back to it waits.

What data do you need access to?

Analytics, the ad accounts and the email platform, read-only where possible until a change is agreed in writing.

Start a project

Read, plan, ship, measure

Read

Two weeks in the accounts and the data before anything changes. You get the read in writing.

Plan

One number for the quarter, the channels that move it, and the tests we will run, in order.

Ship

Media, creative and pages go live in one week. One test at a time per channel.

Measure

The Monday read every week. What moved, why, what changes. Stop what is not working.

How the work
is set up

The terms are the same for every engagement, so there is nothing to negotiate on a call.

A written read every MondayOne page: what moved, what did not, and what changes this week.
Short jobs are sold as short jobsA six-week piece of work is quoted as six weeks; a retainer is offered only when the work is ongoing.
Priced by scopeA fixed figure agreed before the work starts, so the fee stays the same whatever the media budget does.
Tests run a few at a timeEnough to read each one honestly, with the tracking checked before the first one starts.
The current setup is kept when it worksA migration happens when the evidence asks for it and is billed as its own job.
One number a quarterThe number that matters this quarter is agreed in week one and reported against every Monday, misses first.

Six disciplines, one read.

Search

Social

Retention

Creative

Your one team forowned-channel growth

Analytics and attribution

Conversion rate work

Paid media, measured

Work that shows its working

A checkout baseline

One budget for search and social

A replenishment flow

Five dashboards folded into one page

A retention loop read in writing

Turn tests into decisions

Every specialist, one partnership

Three thingswe hold to

We agree the question before the data

We brief creative against the read

We spend on intent before reach

Start witha read

The questionswe get first

Do you work inside our existing platforms?

Can we start with one channel?

How is the roadmap prioritised?

What data do you need access to?

Read, plan, ship, measure

Read

Plan

Ship

Measure

How the workis set up

Your one team for
owned-channel growth

Three things
we hold to

Start with
a read

The questions
we get first

How the work
is set up